What we do
Aperio Partners provides strategic and financial business planning services to companies active in the luxury hotel, leisure and destination real estate sector. Its principal business goal is to assist clients in developing world-class, financially viable projects that go on to fulfil their inherent market potential.
Our Services
Commercial due diligence
Financial feasibility studies
Project conceptualization and visioning
Transaction support
Capital Raising
Market studies and competitor analysis
Sales and marketing strategy
Strategy consulting
Questions we Will answer
Aperio Partners is typically engaged during the early planning stages of complex tourism and real estate assignments.
It provides evidence-backed analysis in key elements of the project. Covering the following areas…
TIMING & PHASING
Optimal timing? Optimal phasing? How should residential parcels be developed? Should the hotel be built in phase one? What is the impact on the equity requirement from various phasing and timing scenarios?
FINANCIAL PLANNING & PROJECTIONS
How will residences perform in terms of pricing and sales velocity? What budget should be allocated for residential sales and marketing? How is the hotel likely to perform in terms of occupancy, average daily rates, GOP and NOI margins? How will the leisure components perform from an operational and financial perspective? What is the project’s likely return on investment?
PROJECT RISK
What are the main planning, development and operating risks? How could these risks be mitigated? What are the contingency plans? How sensitive is the project return to changes in key variables such as unit pricing, debt levels, development capex and hotel occupancy.
COMPETITORS
Who are they? What do they offer? How are they performing? What can be learnt from them? How do you ensure your project stands out?
TARGET MARKETS
Who are your target audiences? Where do they come from and what are they looking for? What is the seasonality of demand and what can we do to reduce it? What are the social and economic trends impacting consumer decision-making?
SITE & LOCATION
What are the key strengths and how can they be capitalised on? What are the main weaknesses and what can we do to minimize their impact? Are existing planning and permissions workable?
HOTEL CONCEPT & STRATEGY
What is the optimal size and market positioning? How many rooms, what size and what mix? Nature and size of supporting facilities? What is the operator strategy? Should you bring in ‘a brand’? How should the hotel interact with residences and leisure components?
RESIDENTIAL CONCEPT & STRATEGY
How many units in total? What is the optimal mix of unit types? What is the optimal size of units and number of bedrooms? Should the real estate component be branded? What is the sales / operating strategy? How should residences interact with hotel and leisure facilities?
DEFINING THE LEISURE CONCEPT & STRATEGY
What should be your main leisure drivers? Are you satisfying different target audiences? What should be the concept for the golf, marina, spa etc? Should you use branded operators? What should be the operating strategy? How can the leisure add value to the residences and hotel(s)?
APERIO PARTNERS 